Magazine Terminology

The following terms are often used within magazines as they are the correct media terms:


The Masthead- This the  name of the magazine such as NME or Q

Banner: This the text that is often placed on a different coloured background in order to make it stand out

Lead: The lead is text that is usually written in bold or italics and its the opening paragraph or sentence of a part of the magazine to get the reader interested which could then tempt them to buy it to read on

Strap Line: This is the associated motto of the magazine

Buzz Words: these are words that are used to draw the attention of the read such as "Big News!" or "Magazine Exclusive!"

Pugs: This the text that is typically placed in the corners of the magazine front cover, they sometimes have text within them such as "More inside" or sometimes they can just symbolise the price of the magazine

Puffs: Puffs are usually colourful words or shapes that give an indication as to what will be inside the magazine such as "Interviews!" "Posters"

House Style: This is the typical colours and display associated with the magazine or brand style such as using the colours red and blue in a logo and keeping it the same constantly and repeatedly

Caption:  A caption is just the denotation of what an image is

Headline:  This is the main feature or story of the magazine

Sell Line: Text located on the magazine front cover to make the audience more interested in the magazine an example is a simple text of "New Music Inside"

Drop Capitals- A drop capital is the Large letter or letters that are used on the opening sentence of an article